He first looked at the sidebar. He read the About Me column and, though he didn't say much, I think he liked it. He said he would have prefered the sidebar on the left, but since it would mean changing the template, he agreed that I should leave everything as it is (he likes the colours). Yet, he insisted that I should tidy the sidebar (and he is absolutely right). He wondered about the purpose of the Voki. I explained that everyone had one, so I decided to get one as well.
Next, he moved to the main body of the blog. He started from the top and scrolled down. I have to admit that this wasn't his first visit to my blog and he had read some of the posts before, but now he was looking at them in his new role of the critic. He asked whether the posts were supposed to be this long. When I started blogging, I wrote very long posts which took me a long time to write, but I believed that was the right way to do it. Since then, I have blogged less often, but I have spent a lot of time reading other people's blogs and I can see what he means - we are all very busy and there is a greater chance that someone will read a short post than a long one.
I asked him who he thought I wrote the blog for (i.e. who my target audience was) and he said I wrote it for myself. Again he was right. He knows me, you see. I write this blog for myself, because I enjoy the process of writing and it really helps me think.
Just watching my husband fidgeting in front of the screen while his suitcase was open in the other room made me realise that was what a typical blog reader looked like. A blog is not a novel, you don't spend the whole evening reading it. You are there for a few minutes and that's it. If the blogger grabs your attention with something, good. If not, you'll move on.
P.S. If anyone else would like to do an audit on my blog, I'll find your comments very useful.
Related post: Day 10 - Goodbye to the Voki Girl
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